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13 Best Types of Discounts • Examples and Marketing Use Cases


13 Best Types of Discounts • Examples and Marketing Use Cases



Different Types of Discounts and Examples of Their Effective Use in Marketing



Discounts are an effective and versatile marketing tool used by both offline and online stores. Companies use them for various purposes, such as clearing out unwanted inventory, boosting sales, attracting customers, and increasing loyalty. Sometimes simply lowering the price isn’t enough—for greater efficiency, the type of discount that will be most beneficial to the customer should be used. Let's explore the most popular types of discounts and when they should be applied.

How Discounts Help Businesses?

Companies have utilized discounts for decades. They were first used in wholesale trade, where they significantly increased sales volumes. Today, almost every store uses various types of discounts for the following reasons:

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